In today's digital age, data storage has become a crucial aspect for individuals and businesses alike. Many turn to big tech cloud storage solutions for their convenience and scalability. However, it's essential to consider the potential risks and drawbacks associated with uploading data to these platforms.

What is happening to your data while it sits in the cloud?

One of the main concerns is privacy. When you upload your data to big tech cloud storage, you essentially surrender control over your information. These companies have access to your files and can potentially use them for various purposes, such as targeted advertising or data analysis.

Moreover, relying solely on cloud storage means that you are dependent on an internet connection to access your data. This can be problematic in situations where connectivity is limited or unreliable.

This is where Amber comes in as a better alternative. Amber offers a private cloud solution that allows you to store your data securely on-premises through an edge device. With this approach, you retain full control over your information, ensuring that it remains private and protected from unauthorized access.

Amber's emphasis on security sets it apart from big tech cloud storage providers. By keeping your data within your own network or physical device, you significantly reduce the risk of potential breaches or leaks.

Finally, as our data grows over time, so does our need for storage space. Cloud storage often comes with added subscription fees. This is apparent in services like iCloud, Google, Dropbox, Box, and other services. Then there are services like Amazon who gives you a big chunk of space on their servers... but did you know that all of your data gets deleted once you end your subscription to Prime? What kind of backup safety is that?

In contrast, Amber is easily expandable depending on your needs. You can start with Amber's ample hard drive space and easily upgrade as your photo library expands by plugging in additional hard drives. This flexibility allows you to adapt to your changing storage needs without the hassle of purchasing and managing multiple physical storage devices.

While big tech cloud storage solutions may offer convenience and instant scalability, they come with inherent privacy risks, costs, and limitations. Choosing Amber as a better option allows you to maintain control over your data through private cloud solutions that prioritize security and accessibility without compromising on convenience or scalability.